{"id":1908,"date":"2026-06-10T09:32:02","date_gmt":"2026-06-10T09:32:02","guid":{"rendered":"https:\/\/doingenia.com\/insights\/?page_id=1908"},"modified":"2026-06-10T12:49:23","modified_gmt":"2026-06-10T12:49:23","slug":"cas-client-laboratoire-de-complements-alimentaires","status":"publish","type":"page","link":"https:\/\/doingenia.com\/insights\/cas-client-laboratoire-de-complements-alimentaires\/","title":{"rendered":"Cas client – Laboratoire de compl\u00e9ments alimentaires"},"content":{"rendered":"

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Apr\u00e8s une refonte qui lui avait co\u00fbt\u00e9 l’essentiel de son trafic, ce
laboratoire nous a confi\u00e9 sa visibilit\u00e9. En quattre ans, trafic multipli\u00e9 par 120 et chiffre d’affaires par 5. Aujourd’hui, le laboratoire est cit\u00e9 par les moteurs de r\u00e9ponse IA.<\/p>\n

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Cas Clients<\/a><\/p>\n

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<\/a><\/p>\n

Le contexte<\/h2>\n

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Le laboratoire nous a contact\u00e9s en 2022. Il venait de refondre son site et, \u00e0 la <\/span>suite d’un probl\u00e8me technique<\/b> apparu lors de cette refonte, il avait perdu une <\/b><\/span>part importante de son trafic<\/b>.<\/span><\/p>\n

<\/span><\/p>\n

Notre premi\u00e8re intervention a port\u00e9 sur la r\u00e9solution de ce probl\u00e8me technique. Nous <\/span>avons r\u00e9cup\u00e9r\u00e9 l’essentiel du trafic historique<\/b>.<\/span><\/p>\n

<\/span><\/p>\n

Satisfait du r\u00e9sultat, le laboratoire nous a ensuite confi\u00e9 le d\u00e9veloppement de sa <\/b><\/span>visibilit\u00e9 en ligne<\/b>. Nous avons construit un socle de contenu \u00e9ditorial de qualit\u00e9, <\/span>optimis\u00e9 pour le r\u00e9f\u00e9rencement, centr\u00e9 sur les points de douleur de ses clients <\/b><\/b><\/span>sur ses diff\u00e9rentes gammes : arthrose, m\u00e9nopause, s\u00e9cheresse oculaire. \u00c2ge de <\/span>d\u00e9clenchement, sympt\u00f4mes, moyens d’att\u00e9nuation, gestion des bouff\u00e9es de chaleur : <\/span>nous avons trait\u00e9 en profondeur les questions r\u00e9elles que se posent les patients<\/b>.<\/span><\/p>\n

<\/span><\/p>\n

Depuis quelques mois, nous avons engag\u00e9 un accompagnement GEO<\/b><\/a> pour rendre le <\/span>laboratoire visible dans les moteurs de r\u00e9ponse IA<\/b>.<\/span><\/p>\n

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<\/p>\n
FIG. 01 \u2014 Dynamique de Croissance <\/pee> <\/p>\n

\u00c9volution de l’Acquisition (Base 100) <\/h3>\n

Donn\u00e9es anonymis\u00e9es. Ligne noire : Tendance liss\u00e9e (Moyenne mobile).<\/span> Ligne grise : Fluctuations brutes. <\/pee> <\/div>\n

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