SEO Agency
Our agency optimizes your natural referencing and your visibility on search engines.
We’ll help you improve your position in search results over the long term to generate quality traffic, create leads and boost your online sales.
68% of visits to a website are generated by an Internet search.
80,000 searches per second are made on Google worldwide.
Our SEO agency’s expertise enables you to rank at the top of Google to develop the visibility and sales you’re looking for.
Our SEO and Search Engine Optimization services
Why SEO and natural search are effective?
Increase traffic
When you appear among the top results on the search engine results page (SERP), the click-through rate to your site is significantly higher compared to sites beyond Google’s first page. In fact, 75% of users never go past that first page. Improving your ranking, therefore, means significantly increasing traffic to your site, which helps promote your business, services, or products. The role of an SEO agency like ours is precisely to help you secure top positions, creating new business opportunities for your company.
Optimize the quality of visits
SEO is also about significantly enhancing the quality of visits by determining who will see your site and, therefore, who is likely to visit it. By its very nature, SEO identifies the interests of target audiences and creates content aimed at addressing their search intentions and questions. This results in highly targeted, qualified visits, turning your site into a true client magnet!
Driving more conversions
Today, natural referencing (SEO) is one of the most powerful tools for driving conversions on a website. According to several ROI measurement agencies, including Incremys, SEO has an average conversion rate of 5%, compared to 2% for paid search (SEA) and 1% for social media. This is largely due to the nature of SEO itself, which aims to provide content that meets specific search intentions, attracting highly targeted traffic and maximizing conversions. This makes SEO a highly profitable investment.
Sustaining traffic and lead generation
78% of pages that rank on Google’s 1ʳᵉ page are over a year old. Adopting a natural search engine optimization (SEO) strategy and producing search engine-optimized content means making the choice to build a website that generates sustainable organic traffic and regular leads. What’s more, unlike SEA (paid search), even if you decide to stop your SEO services, your site will continue to be visible.
Choosing the best ROI
SEO remains the digital acquisition channel with the highest return on investment, and this is for two main reasons. First, it is particularly cost-effective considering the number of visits and leads it generates. Second, it is far more sustainable than paid search (SEA) or social media. A well-positioned piece of content can continue to drive visits for years. The average cost of SEO support ranges from €1,000 to €2,000 per month, and this investment is typically recouped within a few months through increased revenue. Many of our clients see ROI figures in the hundreds or even thousands of percent.
Getting ahead of the competition
A company that implements a natural search engine optimization (SEO) approach has the luxury of outranking the competition in several ways. Firstly, in terms of traffic, since a company that arrives in first position on search engines will receive more visits than the competition behind it. But also in terms of quality, because to claim first place, you need to produce content that best answers the questions your customers are asking. This in turn enhances your company’s trust capital. Finally, in terms of conversion, since 45% of online buyers say they are directly influenced by a website’s positioning on Google when making a purchase. Playing the SEO card means setting yourself apart from the competition in a positive and lasting way.
Is SEO right for me?
SEO is perfect for you if you want to
Be visible on the first page of Google
Achieving high-huality organic traffic
Generating steady and sustainable traffic
Improving your conversion rates
How does natural SEO work?
The 4 pillars of SEO
Content
Content is always king in SEO, and Google itself emphasizes this in its webmaster guidelines: "make your site interesting and useful." Google even shares a key piece of advice for SEO success: understand what users want and provide answers through quality content. At Do Ingenia, we specialize in producing SEO-focused content. Our results and the online visibility our clients have gained speak for themselves.
Popularity
Links, or “backlinks,” are crucial in SEO! Netlinking, a “popularity” factor, is a way to pass “SEO juice” to the site’s pages, establishing a trust signal through both the quantity and quality of inbound and internal links. Netlinking and internal linking are essential for improving organic search rankings. Our SEO agency understands this well, which is why we’ve developed a highly effective process to ensure strong interlinking among pages.
Technical expertise
The technical quality of a website is crucial for enhancing visibility and ranking on search engines. Google’s algorithms consider numerous criteria: responsiveness, source code quality and structure, SEO tag quality, and display performance, to name a few. Equipped with the best analysis tools on the market, we can identify and correct the technical issues that hinder your SEO performance.
User signals
User signals, the latest pillars considered by Google’s algorithms, are becoming increasingly important in determining a page’s search engine ranking. These signals are measured through KPIs such as click-through rate (CTR), bounce rate, reading time, user interactions with site content, and site ergonomics. At Do Ingenia, we place high importance on these signals, integrating UX and design expertise to ensure optimal user journeys and customer experiences. Combined with our other skills, this focus is a key factor in the success of our traffic acquisition and conversion support strategies.
Our Latest contents and SEO Tips
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